Search Is Changing Fast: What You Should Know About SEO and AEO Right Now
September brought big shifts in SEO and AEO, from thinner AI Overview citations to changing AI traffic share. Here is what it means for your visibility.
Google Maps Just Released ANOTHER Update (And Your Business Needs to Pay Attention)
Google Maps just got AI upgrades. Learn why your local business visibility depends on optimizing your Google Maps profile now.
The Wild Origins of SEO and What They Tell Us About Today’s Alphabet Soup (GEO, AEO, LLMO, GSO, & More)
Discover how 5 people invented SEO in 1997 without knowing it. From Jefferson Starship’s angry manager to today’s GEO and AIO confusion.
The Reality Check SEOs Need About AI Overview Citations
New research shows AI Overview citations perform like position 6 rankings. Here’s the data SEOs need about traffic reality.
Publishers Are Finally Getting Some Control Over AI Training (But Will Anyone Listen?)
Cloudflare’s new Content Signals let publishers block AI training while keeping search visibility. Will Google actually comply?
GEO Best Practices That Actually Work in 2025
Remember when finding information online meant scrolling through pages of blue links, hoping one would have what you needed? Those days are quickly disappearing. Now, when you ask ChatGPT about the best marketing tools or search Google for “how to start a podcast,” you get complete answers right there in the search results. No clicking […]
An Introduction to GEO: How to Create Content that AI Wants to Cite
Discover proven GEO strategies from Excite’s team. Learn how to create authoritative content AI systems trust and cite.
How Our New AI Analytics Reporting & Insights Services Gives Your Brand a Voice in the Age of AI
While brands were busy optimizing for Google, ChatGPT quietly became the eighth most-visited website globally with 4.8 billion monthly visits. Now, instead of scrolling through search results, customers are asking AI for recommendations, and these AI tools are making the decisions about which brands get mentioned. Think about it… For example, when someone asks ChatGPT […]
The Technical Side of GEO: Structured Data, E-E-A-T, and Entity Optimization
Master Generative Engine Optimization with structured data, E-E-A-T signals, and entity strategies that get your content cited by ChatGPT and Google’s AI models.