OpenAI DevDay 2026: What Small Businesses Should Actually Pay Attention To
OpenAI made more than 20 announcements at DevDay 2026. Here are the ones that matter for small businesses, from always-on AI agents to cheaper models and new privacy controls.
Google Is Shifting Again: What a September Ranking Update Means for Your Business Website
Rankings started swinging on September 15 and every volatility tracker lit up at once. Here is what that means for your website and why the smartest move this week is not to touch anything.
Google Business Profile Updates: The Collected Info Rollout and What It Means for Local Businesses
Google has been calling and texting your business to verify details, and now you can finally see what it recorded. Here is what the new Collected Info tab is, plus what the Business Profile API delays mean for you.
Sponsored Answers Are Coming to AI Search: How to Make Sure Your Business Still Shows Up Organically
Google is testing sponsored links that blend right into AI Mode answers. Two new experiments show what actually earns a business an organic citation, and most of it happens on other people’s websites.
GoHighLevel vs WordPress: Which Platform Is Right for Your Business in 2026?
Choosing the right platform for your business can feel overwhelming. Two names keep coming up in a lot of conversations we’ve been having recently: GoHighLevel and WordPress. But here is the thing. These platforms serve completely different purposes. Understanding the GoHighLevel vs WordPress debate starts with knowing what each one actually does. WordPress powers over […]
A Look at How We See Social Media Changing for 2026
Social platforms are now search engines. Learn how social SEO, community-driven strategies, and AI automation are reshaping discovery in 2026.
How to Get Your Small Business Featured on Google Discover (And Our Client Success Stories With It)
Learn how to get your small business featured on Google Discover. Master headlines, images, speed, and E-E-A-T signals that drive real traffic.
Why Your Brand’s SEO Game Just Got a Major Plot Twist (Spoiler: It’s All About Video)
The SEO landscape just shifted beneath our feet yet again, and most brands haven’t even noticed yet. While brands have been perfecting their keyword strategies and chasing backlinks, Google quietly rewrote the playbook on what constitutes authoritative source material. The change? Video content has evolved from a nice-to-have marketing asset into the primary fuel powering […]
Black Friday Cyber Monday 2025 Will Reward the Brands that Prepare Early
Black Friday / Cyber MOnday 2025 data reveals 27% spend increase, 20% return growth. Customer costs up 11.7%. Get help to adapt your strategy.
An Introduction to GEO: How to Create Content that AI Wants to Cite
Discover proven GEO strategies from Excite’s team. Learn how to create authoritative content AI systems trust and cite.