content marketing + seo
We create optimized content that educates, engages, and excited your target demographic
our approach to content marketing and seo
We focus on creating compelling content that creates a dialogue with your target demographic – and attracts Google through search engine optimization (SEO).
What is content marketing? It’s a strategic approach to your brand’s marketing that focuses on creating and sharing consistent and relevant content across all your marketing efforts (website, blog, social media, advertising, etc…). The goal? To attract and engage with a clearly-defined audience – and drive profitable action from your customers or clients.
Good content isn’t just storytelling. It’s telling your story well. Excite is uniquely positioned to do just that, as our agency has a background in publishing and journalism as well, working with media outlets and publications such as CNN, Fox, Autotrader, The Guardian, FanBolt, Women’s Business Daily and more.
What is your brand’s story? Learn more about our content marketing services below and reach out to us for a free consultation.
traditional marketing talks at people. content marketing talks with them.
Our agency has a background in publishing, journalism, and working with the media.
our content marketing services
- Content Strategy
- Search Engine Optimization (SEO)
- Social Media Marketing
- Article Writing
- Blog Writing
- Guest Post Writing
- Email Marketing and Newsletters
- Press Releases (and Media Relations)
- and more!
content marketing and seo examples
In the Winter of 2020, Excite was hired to run social media for the release of Banksy & The Rise of Outlaw Art, a documentary that tells the story of the infamous street artist, Banksy.
We handled the overall digital marketing strategy, graphic design, content creation, social media advertising, fan engagement, and press outreach for the film.
Located in the Buckhead community of Atlanta, Berman Fink Van Horn (BFV) is a local law firm that provides a broad scope of business services and depth of expertise.
We handled SEO for the firm along with web development and website maintenance. Since we began working with BFV Law, they’ve experienced a 119% increase with traffic from Google.
The Rustic Market is based just north of Atlanta, Georgia. They have a physical retail presence as well as an online store, and they special in selling unique decor for your home, gifts, clothing, and more.
We handle the overall digital marketing strategy, graphic design, social media advertising, email marketing, web site maintenance, and social reporting.
our process with content marketing
There’s more to content marketing than a social media post or blog article. Our approach involves defining and strategically telling your brand’s story across your website and social media and your entire digital footprint.
Learn more about why our content marketing process below.
Research & Plan
Research is one of the most time-consuming and most important parts of creating an effective strategy. It may have stressed you in school, but don’t worry, Excite has a team of professional geeks who love doing research! We do all the dirty work, so you don’t have to worry about which day of the week inspirational quotes trend on Pinterest (FYI: it’s Wednesdays).
We want you to be a part of the conversation. We take all the raw data and research and put it into a document outlining our specific strategy with words that make sense. We take this stage seriously and discuss shared goals, your social content calendar, and content examples – so you can rest easy knowing you’re in good hands. You approve everything before your fanbase or client following sees anything.
Content Creation (Text, Graphics, Video, Etc…)
This is the moment when hard facts and engaging art collide. Using our team of experienced copywriters and graphic designers, we create content that’s sure to make an impact. You don’t judge a book by its cover, but customers do judge a business by its online presence, so we make sure it’s as unique and professional as the business you build.
Reporting and Analytics
We’re always monitoring and analyzing your digital presence to see what is working, what needs improvement, how you’re ranking against your competitors, and how you’re ranking for the keywords and keyphrases most important to your business. We share these results with you monthly and move forward with an action plan to continue adapting to the future of content marketing so you can continue to see the growth your business needs.
In my role at my law firm (marketing), I am a team of one and do not know what I would do without Emma and Excite Creative Studios. Even if I had a full team, I would want Emma by my side. She makes herself readily available, no matter the scope of the project. She is very attentive, always making me feel like her only client. Emma is very insightful, easy to work with, and extremely knowledgeable. As far as I can tell, she can do it all — and with grace. Vendors like Emma are far and few between. I highly recommend her!
– Jill Ullman, Berman Fink Van Horn, P.C
Excite Creative Studios has been an essential partner for us in making FOOTPRINT successful. Their team is excellent across the board, from graphic and web design to content marketing expertise. Emma Loggins and her team have been incredible to work with, and they continue to deliver top-notch work for us – even on what sometimes is a rather quick turnaround.
– Paul Hamm, Endavo and FOOTPRINT Network Founder and CEO