An exercise in branding, this work was remarkably fulfilling — and fun! Founded by Logan West, a decorated member of the United States Army Special Forces, Operator Athletics is a multifaceted organization offering unconventional training to civilians – from fitness to firearms and emergency medical training. Before the business had even been formed, Excite was tapped to build a full brand identity from the ground up. Logo, color palette, brand voice, a library of design elements, print collateral, and site design — the whole package was built from scratch. Excite also produced photography and videography for initial site content, as well as copywriting and editing. Suffice to say, this project was a blast. And a special thanks to the client for being absolutely stellar to work with.