women's business daily
WBD is one of Excite’s in-house brands, as it was founded by our founder, Emma Loggins. Emma continues to serve as Editor-in-Cheif for the site. We handled the branding, website development, content strategy and execution, social media strategy and execution, and ongoing SEO work.
Since the brand’s inception in 2016, we’ve built the site to over 400k in monthly traffic, grown the staff to 6 writers, built and nurtured long-term relationships with brand partners and sponsors, developed sponsored content with Fortune 500 brands, and grown a social media presence that generates over 1 million impressions a month.
a sampling of content
She had the dream of creating a community space for as long as she can remember. A space where people can go to simply exist or create or connect. The idea of what kind of space changed over time, but the idea was never far from her mind.
Krystle changed her college major four times. And interestingly enough, no matter what major Krystle decided (Education, Women’s Studies, African American Studies), she always took Sociology electives. She was fascinated with not just how society influences people, but how all those different sectors of society converge. Sociology is community. Her senior year, she printed off her PACE form, realized she could make Sociology her major, change all her other interests to electives, and still graduate on time. And that’s exactly what she did.
Touchland has exceeded 2 million dollars in sales and have launched with brands like Ulta, Urban Outfitters, Revolve, Bloomingdales, and Amazon (thanks to their successful social media and digital marketing strategies) and is currently executing the next phase of their business: the launch of a B2B product for high-traffic locations, retail distribution and more.
Ali had just graduated from college and moved into the city to start her job as an assistant buyer in the retail industry. She brought her lunch to work every day, as it was much faster, healthier, and cheaper (especially as a recent grad on a budget) way to have lunch. She quickly realized that she didn’t have a chic or functional way to bring her food in. Carrying lunch in a paper, plastic, or old shopping bag wasn’t “cute” – and more importantly, it wasn’t sustainable or functional either.
It was clear that the outdated lunchbox needed a makeover. And from there, the idea to start Modern Picnic was born.
“Women’s Business Daily is a platform for the career-driven female looking to define her own business success and create a beautiful life. We hope women will be able to find the resources, inspiration, and motivation here that they desire in order to keep chasing their dreams.”
– Emma Loggins, Women’s Business Daily Founder and Editor